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We exist to help you gain control over your financial future

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Our mission

We want to give women and non-binary people the financial knowledge and confidence to build their wealth.

Wealth is about far more than owning a nice house and being able to jet off on a nice holiday. Wealth equals freedom. Freedom to pursue education, to leave a toxic relationship or to start a business. That’s why we’ve built Your Juno.

We know that closing the gender gap in financial literacy is not the final hill to climb in the trek towards gender equity. But knowledge is power - so it's a good place to start.

Why we are working hard to close the gender wealth gap

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Our values


We're here for you

The reason we exist is to help you gain control over your financial future. Count on us to cheer you on, all the way!


Money as a force for good

More money means more choices for ourselves, our loved ones and the causes we care about.


Radical Inclusivity

Finance has been 'one-size-fits-all' for too long. We celebrate difference and aim to cater for all of them. No one is left behind.

Where we started

"Money was never a taboo at home. We were raised by a single mom who was very financially savvy and encouraged talking about finance at the dinner table."

Your Juno was founded by two sisters: Margot and Alexia. Unsurprisingly, both Alexia and Margot went on to study and work in economics and finance. "During the pandemic - as markets came crashing down - we noticed a huge difference in the types of conversations we were having with our guy- and girlfriends. Men were talking about their crypto investments and bragging about their returns, whereas women were never speaking about investing."This is when they discovered the gender gap in financial literacy. In almost every country, women are both less knowledgeable and confident when it comes to finance.

"We decided to build a financial empowerment platform aimed at providing the best education in a fun way - a bit like the Duolingo of Money"

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Margot & Alexia

Co-founders of Your Juno

  • How do you think about inclusivity?
    ​Juno is designed for women, girls and non-binary people. We recognise that being non-binary is not a third gender but an umbrella. No matter how you identify under that umbrella, if you are comfortable on a platform that centres the experience of women in the topic of finance, we're glad you are here and this space is yours. We especially welcome trans women and women with visible or invisible disabilities to our platform. If you don't identify with any of the above, please be mindful of how much space you take up. We welcome you to our education spaces and the app to address the gender wealth gap. We need allies on our mission and appreciate you will still learn from our content. Our priority is to make Juno a safe space and that will mean some events and our slack channel are catered specifically for women and non-binary people. "Women" are not a homogenous group. Different categories of people have different experiences. Black, Asian, and minority ethnic women face intersectional discrimination, experiencing sexism differently from white women in a society that privileges whiteness. Trans women lack the privilege of cis-gender women; people with disabilities are not enabled to participate in work to the same extent as able-bodied citizens; migrants are often excluded from the very financial systems that we want to help you understand.
  • Does Your Juno provide financial advice?
    Juno is for informational and educational purposes only and does not constitute financial or tax advice. JUNO is not regulated by the Financial Conduct Authority and does not provide personalised advice of any kind. The information is not intended to address your particular requirements. We disclaim all liability and responsibility arising from any reliance placed on this information by any user of the document, or by anyone who may be informed of any of its contents. You understand and agree that the information in the document does not constitute any form of advice, recommendation, endorsement or arrangement, nor is this document intended to create any legal relations.
  • Where is Your Juno based?
    We’re based in the UK & our financial content is centred on the UK system. We have big expansion plans, so keep an eye out in the future!


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